Phoenix Business Journal: Bigger Slice of the Pie

Phx Biz Journal

… One family-owned local chain doesn‘t plan on ceding its home turf. Barro‘s Pizza has 31 locations in the area and plans to open two more before the end of the year.

“We‘ve been in Arizona since 1980, so we‘ve been fortunate over the years to grow a repeat customer base,” said Bruce Barro, who owns 13 of the family‘s 31 shops.

The new locations will be near Interstate 17 and Loop 101 in Phoenix and at 51st Avenue and Baseline Road in Laveen. Barro doesn‘t have any expansion plans yet for 2013. He said newer players in the Phoenix pizza market might want to think twice with the economy still on the rebound.

“If we were opening new stores with an unfamiliar brand in Phoenix, I wouldn‘t have the same confidence,” he said. “But having name recognition and people knowing our product has really helped with the dip in the economy.”